Context

Horwood Homewares is a long-established UK housewares brand operating in a highly competitive, promotion-led category.

Stellar had already achieved encouraging growth online, with rising traffic, sales and brand engagement. The challenge was defining how to scale that momentum. Leadership wanted clearer strategic direction, better commercial reporting beyond ROAS, and a plan to grow the brand while reducing reliance on promotions and paid media.

The business set out several clear objectives:

• Increase net sales by 30%
• Reduce reliance on paid acquisition and heavy promotions
• Improve reporting and commercial visibility
• Diversify how demand was generated across channels

The opportunity wasn’t reinvention.It was sharper prioritisation and clearer economics.

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